Katherine Holzmann builds floral event business in East Bay and Wine Country

Katherine Holzmann has turned an engineering and corporate operations background into Bouquet Box Flower Bar – East Bay/Wine Country, an interactive floral-events business based in Vallejo, California. The business serves corporate teams, wineries, venues and private hosts with hands-on bouquet-making experiences designed to create memorable gatherings.

Why it matters: - Bouquet Box Flower Bar – East Bay/Wine Country turns floral design into a participatory event, not just decor. - The model gives corporate groups, wineries, private hosts and other venues a hands-on activity that creates a take-home bouquet. - The business reflects a growing appetite for experiential events that mix creativity, hospitality and social connection.

What happened: - Katherine Holzmann runs Bouquet Box Flower Bar – East Bay/Wine Country from Vallejo, California. - The franchise offers interactive “flower bar” activations across the East Bay and Wine Country. - Guests build custom floral arrangements from curated, seasonal blooms. - Holzmann manages client partnerships, event planning, floral curation, logistics, setup, styling, guest guidance and breakdown. - The business works with corporate teams, wineries, venues and private hosts. - The company has been open for less than two years.

The details: - Holzmann earned a Bachelor of Science in Mechanical Engineering from Drexel University. - Her prior work included validation, engineering, product support, project and program management, and organizational change management in the medical device and biotech industries. - She is a Certified Change Practitioner and Certified ScrumMaster. - Holzmann balances consulting work with running the business. - Bouquet Box Flower Bar tailors events to the venue, season, occasion and event theme. - The business is still building stability, visibility, a steady client base and stronger cash flow.

Between the lines: - Holzmann’s path shows how technical and operational experience can translate into a customer-facing small business. - Her focus on flexibility, adaptation and relationship-building suggests the company is still in a growth phase rather than a mature expansion stage. - Her emphasis on joy, creativity and self-expression positions the brand around experience and memory, not just product sales. - Holzmann also frames entrepreneurship as a lesson in resilience and self-kindness, especially during uncertainty. - She says women considering entrepreneurship can start their own businesses too. - Holzmann said: “After 40 you stop caring what others think about you. Then after 50 you realize you need to maximize the time you have left and find your bliss.”

What's next: - Holzmann plans to keep refining the business as it builds a stronger foundation. - Bouquet Box Flower Bar will likely keep leaning on flexible offerings and meaningful client relationships to grow. - Holzmann continues to pursue work that combines creativity, entrepreneurship and her professional discipline.

The bottom line: - Holzmann is using an engineering mindset to build a floral experience business designed to make events more interactive, personal and memorable. - Learn more through her Influential Women profile.