World Cup Alcohol Rules: Massachusetts Gov. Maura Healey signed a bill temporarily extending bar and restaurant last call and letting towns create public drinking districts, with on-premises service allowed until 3 a.m. through July 31 (subject to local rules), aiming to boost business during FIFA and MA250 events. Hospitality Hours Elsewhere: New York Gov. Kathy Hochul also signed temporary World Cup legislation allowing on-premises alcohol sales until 4 a.m. from June 11 through July 20. Public Health Pushback: A U.S. government-commissioned study on alcohol harms was released independently after earlier dietary-guideline plans didn’t include its findings, with researchers warning that risk rises even at “one drink a day” and that no alcohol level is protective. Brand & Marketing: Martini unveiled a new global campaign starring actor Jonathan Bailey as “The Martini Man,” leaning into aperitivo-style, lighter drinking occasions. Hospitality Tech: GoTab acquired Fishbowl to expand guest relationship management, loyalty, and marketing for restaurants, breweries, and hotels. Packaging & Sustainability: Belgium’s domestic plastic recycling surged from 13,463 tonnes in 2021 to 74,236 tonnes in 2025 as more plastic types were accepted in recycling streams.