Dairy Reformulation: Danone is refreshing Danimals with a better-for-you recipe and a stronger nutrition education push, aiming to boost caregiver trust through transparency and supply-chain links. Functional Drinks: Mood/relaxation beverages are accelerating in the US functional market, with brands advised to frame “calm” as familiar, routine-friendly hydration rather than generic stress claims. Wellness PR Push: Avaans Media opened Fall 2026 PR Sprints for consumer brands, promising national placements and AI visibility reporting as AI shapes buying decisions. Water Security Deal: Jordan and Germany signed a €127M package to advance Jordan’s National Water Carrier Project, targeting major new drinking-water volumes from 2030. Beer & Spirits M&A: Asahi’s $2.3B move to gain control of East African Breweries ends Diageo’s long-held stake and signals continued growth bets across Kenya, Uganda and Tanzania. Supply Strain: Brands face protein pressure as whey demand outpaces supply, forcing higher costs and reformulation decisions. Food Imports Pressure: NFU Scotland warns rising UK food imports could erode domestic production confidence and long-term resilience. On-Trade Travel: WestJet is adding Tool Shed Brewing craft beer onboard in Calgary, expanding airline beverage offerings. Hospitality Labor: Hotel workers struck at Hilton’s Embassy Suites in Seattle, citing wages, hours, healthcare and ICE protections. Kids Dairy Event: The Dairy Alliance hosted Hustle on the Hill at Hickory Hill Milk, turning dairy-farm work into an immersive experience for creators and the community.