Drinks Times launches auto-updating calendar for global drinks events

Drinks Times has launched Subscribe to Events Calendar, a personalized service that pushes global wine, spirits and beer events into users’ existing calendar apps. The tool is designed to help industry professionals and enthusiasts track exhibitions, tastings and competitions without sorting through fragmented listings.

Why it matters: - Drinks industry professionals often track events across websites, PDFs and social channels, which makes it easy to miss exhibitions, tastings and competitions. - The new service is meant to turn that fragmented search into a single, personalized calendar that stays current automatically. - The product targets industry professionals, media, importers, distributors and enthusiasts who plan travel, sourcing and event attendance around global drinks schedules.

What happened: - Drinks Times launched Subscribe to Events Calendar on June 5, 2026. - The service is available at Explore events and subscribe. - The calendar aggregates global wine, spirits and beer events and delivers them into users’ own calendar apps. - The service is designed as a subscription, not a one-time “add to calendar” action.

The details: - The calendar covers exhibitions, tastings and competitions worldwide. - Users can tailor the feed by region, country, city, beverage type and event category. - The calendar updates once per day. - New matching events are added automatically. - Expired events are removed automatically. - The service integrates with Apple Calendar, Google Calendar, Office 365, Outlook, Yahoo and other iCal-compatible apps. - Drinks Times says the calendar uses only publicly available event information. - Drinks Times says the service does not collect or share personal data. - Alber Peng, Wine Editor and CEO of Drinks Times, said drinks professionals struggle to keep track of important events scattered across many sources. - Peng said Subscribe to Events Calendar delivers a clean, personalized and always-up-to-date feed into the calendar tools people already use.

Between the lines: - The launch reflects a broader shift from static event listings toward curated, automated feeds that reduce manual checking. - The privacy-first approach may help the product appeal to users who want utility without handing over personal information. - The service could also strengthen Drinks Times as a utility platform, not just an editorial outlet.

What’s next: - Users can browse events and subscribe through Drinks Times’ events page. - The calendar will continue to refresh daily as new events appear and old ones expire. - Drinks Times is positioning the tool as a way for the global drinks community to stay informed and avoid missing opportunities. - Drinks Times is an independent publication covering the global alcoholic beverage industry, with a focus on market structure, category trends and strategic analysis.