Whole grain, high-fiber foods market seen reaching $59.79B by 2030

By AI, Created 2:22 PM UTC, June 03, 2026, /AGP/ – The Business Research Company says the global whole grain and high fiber foods market is on track to grow from $43.64 billion in 2025 to $59.79 billion by 2030, driven by demand for healthier, functional foods. North America led the market in 2025, while Asia-Pacific is expected to grow fastest.

Why it matters: - Demand for healthier packaged foods is helping whole grain and high fiber products gain share across retail channels. - The market’s projected growth signals more room for bread, cereals, multigrain, gluten-free and other fiber-rich products. - Rising consumer interest in digestive health, weight management and chronic disease prevention is widening the category’s appeal.

What happened: - The Business Research Company projected the global whole grain and high fiber foods market will rise from $43.64 billion in 2025 to $46.4 billion in 2026. - The report says the market will reach $59.79 billion by 2030, implying a 6.5% compound annual growth rate. - The company released the market outlook on June 3, 2026, from London. - The report also highlighted North America as the largest market in 2025 and Asia-Pacific as the fastest-growing region ahead.

The details: - The prior-period growth was tied to greater awareness of dietary fiber benefits. - Higher bread and cereal consumption supported the market expansion. - More digestive health concerns and broader acceptance of whole grains in daily diets also lifted demand. - Growth in packaged food retail outlets added another tailwind. - Future growth is expected to come from functional foods, plant-based beverages, multigrain products and gluten-free products. - E-commerce development in food retail is expected to expand access to these products. - Health-conscious and fitness-focused consumers are another demand driver. - The report identified rising demand for high-fiber products, more gluten-free and multigrain options, ancient grains such as quinoa and buckwheat, and growth in specialty and online retail channels as key trends. - Whole grain and high fiber foods retain the bran, germ and endosperm of the grain kernel. - These foods are richer in fiber, complex carbohydrates and nutrients than refined grain products. - The category supports digestive wellness, blood sugar regulation, sustained energy and a balanced diet. - The increasing preference for natural and healthy food options is a major driver of the category. - The Organic Trade Association reported U.S. organic sales reached $71.6 billion in 2024, up 5.2% from 2023. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The 2026 report adds market attractiveness scoring, total addressable market analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, and updated graphics and tables.

Between the lines: - The forecast points to a consumer shift from basic calories toward foods marketed around health, convenience and function. - The emphasis on online and specialty retail suggests the category may keep fragmenting into more premium and targeted product lines. - The mention of ancient grains and gluten-free products indicates brands are broadening beyond standard whole wheat offerings to capture adjacent wellness demand.

What’s next: - The market is expected to keep compounding through 2030 if health-driven food buying and retail expansion continue. - Product development is likely to stay centered on fiber enrichment, clean-label positioning and plant-based formulations. - More growth may come from e-commerce and specialty retail as shoppers look for easier access to niche health foods. - More information is available in the free sample report and the full market report.