Helen Thompson Media wins WB Liquors account

Helen Thompson Media will serve as agency of record for WB Liquors starting in June 2026, handling brand strategy, creative, digital marketing, and media planning. The move is aimed at strengthening WB Liquors’ identity and sales as the Texas retailer pushes into a new growth phase.

Why it matters: - WB Liquors is bringing in Helen Thompson Media to help grow the brand across Texas markets. - The assignment covers both customer engagement and revenue-driving marketing, including online and in-store sales. - The partnership comes as WB Liquors enters a new phase of expansion after more than five decades in business.

What happened: - Helen Thompson Media was named agency of record for WB Liquors, with the partnership beginning in June 2026. - The work will include brand strategy, creative development, digital marketing, and media planning. - WB Liquors is a Texas-based retail chain known for spirits, wines, and specialty beverages. - WB Liquors has served customers across Texas and New Mexico for more than 50 years.

The details: - Helen Thompson Media will lead integrated marketing initiatives aimed at strengthening WB Liquors’ brand identity. - The agency will also work to expand WB Liquors’ digital footprint. - The account is meant to deepen customer loyalty and support sales growth online and in stores. - Helen Thompson Media was established in 1989 and is based in San Antonio. - WB Liquors is family owned and focuses on customer service, product expertise, and community engagement.

Between the lines: - The hire signals that WB Liquors wants a more coordinated marketing push as competition for retail beverage shoppers stays intense. - Helen Thompson Media is positioning itself as a growth partner for regional brands with measurable business goals. - Jonathan Beaullieu said the onboarding process went smoothly and the agency expects strong results as 2026 progresses. - Adriana Sanchez said Helen Thompson Media’s strategic vision aligns with WB Liquors’ future goals.

What’s next: - Helen Thompson Media and WB Liquors will roll out marketing efforts under the new account beginning June 2026. - The companies are expected to focus on brand refresh, digital reach, and sales performance as the collaboration ramps up. - Both sides framed the partnership as a foundation for expansion and innovation.

The bottom line: - WB Liquors is betting on a new agency partner to sharpen its brand and support growth across Texas.